Monitoring competitor activity is an essential key to success. Knowing what they are planning before they do it enables rapid response and can deliver increased market share. Many of our clients know their key competitors but are surprised to discover just how many there really are. Did Sony identify Apple as a competitor before the launch of the iPod? Real competitor intelligence is about making your organisation more competitive, taking control of the agenda rather than responding to it.

Both Mintel's Global New Product Database and Comperemedia® let you gain an insight into what new products your competitors are developing, testing and launching. Mintel GNPD can show you what's happening across food, beverages, household goods, beauty and personal care and pet care, tracking emerging markets and trends, right down to ingredients. Mintel Comperemedia is a unique, holistic view into your competitors' offerings, customer acquisition, retention and development campaigns across direct mail, email and print advertising. We are continually improving the way we gather intelligence and match it to our clients' needs. Why not tell us what you would like to know about your competition? Contact Us