Mintel began over three decades ago, providing food and drink research in the UK. Now the brand spans all corners of the globe. Mintel's leading analysts are world-renowned experts in diverse areas such as leisure, consumer goods, retail, financial services, sales promotion and social trends. Traffic to the group website is a testament to Mintel's success, with page views exceeding 500,000 every month. The US office, opened in 1998, now rivals the UK office in terms of size and revenue. Mintel's reach also extends into continental Europe, Latin America, Australia, Israel, China and Japan.

Mintel's ability to predict market developments has driven the company's strategic direction. Furthermore, the ability to analyse data and deliver it using the latest technology has allowed Mintel to stay one step ahead of its competitors. By identifying opportunities, the company has expanded accordingly, both in its product offering and the geographical areas of operation. Its portfolio has grown from supplying published research to offering a full-service research solution, giving clients the tools they need to surpass their business objectives.

The continuing support and loyalty of clients is obviously an integral part of Mintel's success. Many clients discovered Mintel as students, and have maintained that relationship throughout their working lives. Mintel has rewarded that loyalty with constant innovation and enhancement to the products and level of service.